Contextual Targeting vs Behavioral Targeting
Let’s suppose these are the olden times and you have to advertise for a new circus in town. Do you paste the posters on the walls of places of entertainment like a movie theater, a bar, horse racing tracks, or a casino?
Or do you spend a little time about town and look around for the folks who will be more inclined to attend a circus for example people with children, people who spend time in leisurely activities like the ones mentioned above and hand out fliers for the circus to them.
Now the difference between these two types of advertising is the same as the difference between contextual and behavioral targeting. Read more …
Digital Marketing and its Benefits
Businesses nowadays are becoming more inclined to the use of search engines, social media sites, social networks, and other platforms. It includes Google, Facebook, Instagram, Snapchat, Youtube, and many more. These mentioned platforms are now used by businesses and entrepreneurs as ways for them to market and advertise their products and services. Read more …
10 Tips for Marketing IT Services
Based on my experience in marketing IT services, the competition is really high and very challenging. I’m sure you will agree to that! A lot of online entrepreneurs, especially those that are dealing with IT services like you are always on the search for the best marketing tips. You always needed new information so that you can go with today’s marketing trend. Read more …
How to Promote Yourself on LinkedIn
Twenty new profiles are made every second on LinkedIn! To stand out from the crowd, technologists must have a impact-full profile. People create an impression about someone within the first 3 to 4 seconds of landing on their profile.If your profile connects with clients, they will want to contact you and do business with you. What if you are not getting your desired results? How to promote yourself on LinkedIn? Read more ..