How exactly can you make a Pandora submission? Getting your music on Pandora might seem intimidating. However, if you’re an aspiring musician or an independent artist, this music streaming platform can be more beneficial for you than you might expect.
More and more musicians are entering the booming music industry. In fact, it’s hard to keep up with them all! Day after day, new music is topping the Billboard Top 100!
You might be wondering how you can make your mark.
I’m here to tell you that the digital music streaming platform, Pandora, might be just the answer you’re looking for!
To find out more about submitting songs to Pandora, read on!
What is Pandora?
Spotify and Apple Music might be some of the music streaming platforms that caught on in popularity. They are favorites of musicians and music consumers alike. But Pandora did what these platforms do today a long time ago – and much better, might I add.
Pandora is also referred to as Pandora Music or Pandora Media.
It is an American music streaming platform and online radio which uses automated song recommendations.
It came about in the year 2000, almost two decades ago! Compare this to Spotify and Apple Music which were released in 2008 and 2001 respectively.
Pandora is one of the oldest and one of the leading music discovery, radio consumption, and podcast platforms. It provides services to an estimated 70 million users! it is also very receptive to content submitted by aspiring musicians and independent artists.
Since we live in the 21st century, and digital platforms have achieved audience targeting to bring people their preferences, Pandora has similarly perfected its algorithm.
While a lot of the music and podcast recommendations on Pandora might seem random, they’re actually driven by an algorithm that analyzes genre-driven preferences and offers users a customized, personalized auditory experience.
With this technological breakthrough, it’s no wonder that 1.7 billion hours of music are streamed on Pandora per month!
How does the music streaming platform achieve these lofty goals?
Keep reading to find out!
What is the Music Genome Project?
The MGP is one of the top-most, extensive musical analyses ever undertaken. The project aims to collect musical data and preferences to power the personalized musical experiences of Pandora users.
The work of their “musicologists” is groundbreaking and has served as a revolutionary step in the custom services Pandora provides. Each song submitted to the project goes through a process of rigorous analysis.
The musicologists study the song using a staggering number of 450 musical characteristics! This helps not only in building the song’s identity, but it also helps in better understanding the intricate preferences of each individual consumer.
Who are the people undertaking this galactic task? These professionals are well-versed in the music industry, and they have full degrees in composition and performance. Additionally, they must go through rigorous screening processes, as well as training sessions.
These analysts have a thorough understanding of how music streaming platforms work, as well as theoretical musical knowledge.
The work of these top-tier professionals has molded Pandora into what it is today. The MGP is not just an ambitious project, but one that has served to be extremely fruitful in Pandora’s success.
Why you should submit your music to Pandora
Submitting your songs to Pandora is a major step for any aspiring musician. One of the greatest things about Pandora is the fact that it accepts music from independent artists, even those working without labels or distributors.
Their submission process is also relatively easy to understand and use. It might seem daunting, but if you can make the cut and get approved, it’s definitely worth it. You could potentially make thousands of dollars in royalties.
Additionally, Pandora hires a dedicated team of people specifically for curation and approval. Their years of expertise, insight into the music industry, and theoretical knowledge of music will ensure that only the best music gets approved for submission on the music streaming platform!
Moreover, we’ve already mentioned the millions of users and billions of hours spent listening to music. Imagine all that visibility for your album! Pandora is a great medium to have your music stand out and make a difference, especially if you are an aspiring musician or independent artist!
Now, you’re probably wondering how to submit to Pandora. Let’s find out!
How to get your music on Pandora
Pandora has three versions:
This is a non-interactive, radio streaming service. It is not personalized, and you cannot exactly choose what music or podcasts you want to listen to. You can, however, select your preferred genre, artists, etc.
This is an improved version of Pandora Radio. It provides limited on-demand streaming functions to users. It costs about $5. One of its major criticisms was that users could only listen to a highly personalized radio, riddled with ads. There was little to do in terms of selection.
This is a subscription to the streaming service. It’s interactive, on-demand, and is similar to Spotify and Apple Music in its functions. It costs about $10 and includes all Pandora Plus features, as well as the feature of searching and playing whichever song you want. This was essentially a response to the criticisms faced by Pandora Plus, as well as to the growing evolution of other music streaming services.
Which versions can you submit to Pandora on?
- only submit your music to Pandora Radio.
- NOT submit your music on your own (without a label/distributor) to Pandora Plus or Pandora Premium.
- only submit songs to Pandora if you reside in the USA.
If you want your music streaming on the Premium or Plus versions, you have to use a licensed distributor such as CD Baby. However, even if your music is eligible for these features, it will not be automatically accessible on Pandora Radio. Thus, you should always consider uploading it to the Radio feature as well.
Now let’s talk about how you can make a Pandora submission.
Submitting songs to Pandora Radio
As an independent artist, your music will indeed be a priority in Pandora’s streaming service. Pandora provides special consideration to independent, self-made music through monitoring, and a rigid observation of data-driven charts, blogs, label release schedules, and individual consumer preferences.
You can either release your music independently or through a distributor.
You can submit your music on Pandora’s open submission portal, where a trained musicologist will listen to your Pandora submission. Their job is to either approve or disapprove it. You can use this portal to submit your music even if you aren’t using a distributor.
However, for the musicians who ARE NOT using a distributor, it is important to remember that the open submission process is your best option to submit to Pandora. If you’re lucky, your Pandora submission should be accepted. Then, your music will be available on the Radio feature (not on Plus or Premium), and you will receive your royalties through SoundExchange.
On the other hand, for artists who ARE using a distributor, submitting songs to Pandora through the open submission process means that you might have more visibility to the curators. If Pandora Radio accepts your music, and then it’s transferred to Premium/Plus by a distributor, this same point applies. When your submission is approved, it will be available for streaming on ALL Pandora platforms.
If you’re using a distributor, royalties for the artist via the Radio service will be paid through SoundExchange. Remaining royalties (such as the label’s share for radio service and interactive streaming) will be paid through the distributor.
A step-by-step guide for submitting songs to Pandora
- Ensure you have legal rights and full custody over your work.
- Release your music on other streaming platforms like CD Baby, Apple Music, iTunes, SoundCloud or Amazon. If you’re releasing through a label or an external distributor, they will probably complete this step for you. If you’re an independent artist, you’ll want to use either Distrokid or Bandcamp to upload your work online. Have a look at both the platforms, and make an informed choice!
- Create a Pandora account.
- Go to the music submission page.
- At this point, thee form will ask you about pertinent information which you must provide before you can continue with the submission process. The form will inquire about your band name, contact number, release info, song titles, music description, genre, and functional links to your music on other streaming platforms.
- Verify the submission. Make sure that it is exactly what you want it to be.
All you have to do now is wait to hear back from them. If your Pandora submission is approved, they will automatically purchase your album from the music streaming platform(s) you previously submitted it to (Amazon, Bandcamp, iTunes).
And don’t worry!
An algorithm judging each beat through a computerized brain is not judging your music. Each song by each musician is listened to by a person!
Some essential tips to keep in mind
- Make sure the quality of your music is impeccable. You want to sound as professional as possible! Ideally, you should have a studio booked for your recording sessions, and you should edit each song to perfection.
- It is highly recommended that you add a music description when asked in the form. You could skip it, but it’s always better to provide the context or inspiration behind your work as a musician. This can be as interesting as the music itself and might give your submission the edge it needs to get approved.
- If you’re releasing your work through a label, don’t be afraid to ask them for help in the submission process. You are paying them, after all, and you should be able to ask for relevant details if you encounter a roadblock.
- Don’t give up hope if a few weeks go by and you don’t hear back! Each person’s journey is different. For some, it may take months or it may take weeks. You have to be patient and do the best that you can.
And that’s how you can submit to Pandora!
Digital evolution has made it easier than ever for musicians and independent artists to get their music released. But what it has also done is saturate the market with an abundance of content creators.
While Spotify and Apple Music are some of the more popular players in the market now, Pandora submissions provide a lot of accessibility and ease not seen in other music streaming platforms.
Even though Pandora’s popularity has seen a bit of a dip in recent years due to the intense competition, it still hosts a massive library of audio content and interested consumers.
Moreover, Pandora is also one of the first platforms ambitious enough to attempt what they have achieved.
In so many ways, the platform laid the groundwork which other music streaming platforms have built upon today. The work of the Music Genome Project, in particular, has been revolutionary!
So what are you going to do with all this advancement?
Do you think you can take advantage of these enhanced algorithms?
Have you released your music on Pandora or other platforms before? What was your experience like?
Let us know in the comments!
For more information about the latest digital technologies, visit our website https://www.vitalsofttech.com/