When marketing for a campaign, we must optimize it in the best way possible to get the most out of it. Otherwise, it is just advertising revenue going to waste. Same goes for mobile advertising. We are here to discuss the best mobile ad strategies. However, before we start, here is a question for you: What can you do to optimize a client’s campaign to get the most out of her mobile advertising?
Here are a few options. Let’s see if you can guess the best one.
- Adjust the size of the conversation window to make it smaller, so it doesn’t appear annoying to users who took the campaign up on devices of different sizes.
- Adjust the campaign’s mobile bid evaluating the aspect of inter-device usage and an approximate total of cross-device conversion data.
- In the ad text of the campaign, talk to the customer about the method to buy the product using their computer.
- To boost up the number of clicks from the mobile using ad viewers on the Ad, employ Maximize clicks flexible bidding strategy.
Bit of a head-scratcher, isn’t it? The correct option would be to adjust the campaign’s mobile bid evaluating the aspect of inter-device usage and an approximate total of cross-device conversion data.
Top of Form
The location where your ad shows up is decided based on the bidding and targeting in case of computer Google Ad campaigns. Same is the case with mobile campaigns. Moreover, when a surfer clicks an ad on mobile is a cause of more profit depending upon the time and locations. For this reason, you have to manipulate your bid adjustments by raising or lowering them to determine the time and place your ads appear.
Optimizing Mobile Ad Campaigns to get the most out of Mobile Advertising
Let’s consider a scenario. You have built a new mobile app or have an online retail brand. Now the next logical step is to promote your products and services online. You plan to set up a campaign to develop your app.
In this article, we will give you the information you need to make that happen.
The first thing is to answer the question: Is it sufficient to design a campaign?
The answer is NO!
You need to be sure to get the best results out of it because running an ad campaign and running a successful ad campaign are two very different things.
But not to worry!
We will talk about some of the most effective strategies as well as the best ways to optimize Mobile Ad campaigns to get the most out of mobile advertising. There are several methods, but we will talk about the ones which have proven to get the most out of a Mobile Ad Campaign.
Identify Converting Segments
When it comes to marketing, segmentation is one of the most important things you can think of. If instead of not correctly segmenting your audience, you go ahead and advertise to an irrelevant audience, you are wasting your advertising budget. What you need to do right here is filter out people who don’t have the inclination toward becoming your customers and aim your campaign at people who have more chances of becoming potential customers.
You need to generate a good traffic buy listing these two kinds of users. For this reason, you need to attain a demand sized platform or an aggregation platform. By doing that, you can categories your strategies into two groups, ones that have substantial results and ones that don’t. The strategies that do not result in fruitful profits are the one that you need to filter out. Otherwise, you are just wasting your time and cost when you can minimize them.
Not only do you need to exclude all these inconsequential resources from your campaign plan, but you also need to retain the ones that have profitable outcomes. If you keep this criterion as a basis of your campaign, you are automatically laying a strong foundation and head in the right direction.
Networks that Minimize Cost per Click
There is a difference in the users who download your app or the people who install and use it. You would think of both as your concerned audience. However, it is the latter that is more valuable. Ad networks represent an important factor when it comes to minimizing the Cost per Install. You need to choose the ad network that suits you the best in that regard.
Concentrating on LTV
To make the most of your mobile ad campaign, one thing that we must on the Lifetime Value of the users. You can do this by tending to the needs of the customers that have the profile that coincides with your product or service. LTV is also high for the users who are more likely to bring in their friends, thus expanding your customer base. You might want to track your users’ behavior to know their Lifetime Value. It will open you up to the outcomes of your campaign. It will increase your audience’s LTV while your ad simultaneously garners new attention.
Estimating the Correct Time
Earlier, we talked about making bid adjustments. The exact time you put your ad out there is also of immense consequence. When a surfer clicks an ad on mobile is a cause of more profit depending upon the time and locations. For this reason, you have to manipulate your bid adjustments by raising or lowering them to determine the time and place your ads appear.
You have to be mindful of the point in the day the user comes across the ad. Whether they will be interested in your ad is subjective to their daily routine. Determining the time is key to the success of the campaign.
Try to avoid time slots in which your potential customer is unable to pay attention to your ad. For example, you are a kitchenware brand, and you are advertising in the time when an average homemaker is getting the kids ready for school. Think about it! Why would you run this ad when she is too occupied to pick up her mobile phone?
What you need to keep in mind while determining the suitable time to run a successful campaign, don’t wait too long to decipher the information and change your strategy. When you are not getting your required results, be quick in altering your approach based on your traffic data.
Choose the Right Devices
Just like choosing the right ad network; choosing the right devices is also a fundamental step of running a successful mobile ad campaign. A smart way to go about this is collecting data about what sort of device your potential customer is using. This data can be very helpful in getting rid of insubstantial clicks.
For example, gaming is something people tend to do in their leisure time. After they are done with work using their smartphones the entire they, they will grab a tablet in their leisure time. Use this data to target your audience.
Mobile phone companies are not to be missed. Pay attention to the manufacturer. If a particular brand reappears in your data an incredible amount of times, you might want to adjust your campaign a little so that it speaks to that segment of users about how your product and service is suitable for them.
Be Mindful of Your KPIs
Now that we are talking about the critical elements to get the most out a mobile advertising campaign, how could we forget about Key Performance Indicator?
It is imperative to be mindful of the factors that set your campaign on the right track that is, generating the most profits. Be sure to give a lot of importance to Analytics. Incorporate your Analytic reports into your product maintenance.
Don’t just depend on the number of clicks, also consider who install your app or purchases your goods. If not, you can track where the problem is. It could be a certain point in your catalog or your App Store Page. You should spend time and resources on fixing that issue to retain the customer who is turning away because of some difficulty. It will result in a higher return on investment.