There are certain guesses you make about what would be the right course of action while displaying an ad. If you’d like to show your ads on certain sites across the Internet what should you add them as? The obvious way is to include those websites in your ad. The question of how you should place them presents itself. Here are a few options that naturally come to mind.
Which one of these to choose from? The correct answer to the question ‘If you’d like your ads to show on certain sites across the Internet, you can add these websites what should you add them as is Placements.
To understand placements, we must need to understand the Google Display Network. It is a versatile tool that helps a digital advertiser attain better results. It is a network of websites that run Google Ads.
This network includes millions of Google web display partners like Youtube, Gmail, etc. This includes websites that use AdSense, Double Click Ad Exchange, etc. All of these websites allow the display of its ads on their pages.
These may include the entire website or a single page of the site, a video on the add or a connected mobile phone app,
GDN presents multiple options for the kind of ad you prefer to display, for example, textual, pictorial audio, and video advertisements.
What are placements?
To answer our original question, Placements are the slots or locations where the ads can appear on the Google Display Network. You can specify these locations by custom managing your placements.
Google may also help you, thereby automatically placing your ads based on contextual and behavioral targeting or adding related keywords. There is another method of placement called the Managed Placement in which you customize your Ad settings. We will discuss them later in the article.
If you want to show your ad on certain websites across the internet, targeting placements and topics is an excellent way to go about it. It helps you reach your potential customers through the web content they are consuming, be it videos, podcasts, apps, or any website they visit.
The important thing is to custom manage your websites. It is essential to exclude any sites or apps that do not align with your business. Depending upon the content of your website, some ads look wholly absurd and out of place.
You can learn about this in our article about Contextual VS Behavioral Targeting.
How to add Placements?
To add placements in your GDN, you must follow the following steps.
First, you Sign in to your Google Ads account. Go to the top and open the Campaign tab. Select the campaign that needs editing. Find Display Network. Go an click on the +Targeting button. Pick an Ad Group. Go to the drop-down menu from there and click on Placements. Type in the URL address of where you want this advertisement to appear. If you wish to avail the option of having multiple placements for specific ad groups, go to the Multiple Placements at the bottom. Save your changes and close.
How to edit?
Did you make a mistake while making your placement? Not to worry. You can always fix, pause, or play an ad based on your preference. You can also alter the bids you score on the placement.
Here is how you edit your managed placement!
Go to the Campaigns tab at the top Google Ads. Select your desired campaign. From there, find your concerned ad group. Find the Display Network tab. You will find the Placements tab. Go to the Managed placements from there. To Pause a placement, click the Pause sign, to enable it, click the green circle.
If you want to edit a Placement bid, click on bid under the tab labeled ‘Max CPC.’ Put in your new updated bid and save your changes.
If you want to skip all that hassle, why don’t you try using automatic placement?
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