As North Americans have their Walmart & Targets, the British have their own one-stop shop called Marks & Spencer established over one hundred years ago. It is a retail store for all home goods. It is a household name in Britain that caters to all kinds of domestic needs. A business as large as this one has all the potential resources to establish a rewarding system for the brand community. It is done in order to entertain and retain its loyal customer base. This would explain the need for the Marks & Spencer Sparks Reward Program.
However, there are several questions. How do these M&S Sparks work? Is this program really rewarding? Does it live up to the standards of the magnificent heritage of Marks & Spencer?
We will help you find out the answer to these.
Marks & Spencer stands for its comfort and convenience that it provides to its shoppers. It should come as no surprise if their Sparks Rewarding System mirrors these same values. It increases the accessibility of those who are new to the brand while maintaining its loyalty to the older ones. Hence entertaining both of its markets.
How to Earn Marks & Spencer Sparks Points
Most retail store chains make their rewarding systems too complicated in an attempt to make them sound fancy. The customers shy away from such programs costing the business. Marks and Spencer have dodged that mistake.
They have kept their system of earning M&S Sparks straightforward and easy to understand. You don’t necessarily earn points when you shop, you can also write a review or donate old items i.e. ‘Shwop’ which are then passed on to Oxfam. Here is a simple breakdown of how and how many of these reward points you can earn while shopping at Marks & Spencers.
|Every time you shop||10 sparks|
|Every £1 you spend||10 sparks|
|Every review you write||25 sparks|
|Every time you shwop||50 sparks|
Here is how you can apply for M&S Sparks Loyalty Card for absolutely free.
What is the worth of M&S Sparks Points?
Unlike the loyalty schemes of other retail chains like Tesco, M&S Sparks points have no cash worth. Instead, the customers are rewarded in the shape of perks and benefits.
Here are some of these benefits you can catch from these Sparks points.
Marks & Spencer sends you a warm welcome in the shape of a whopping 10% discount in some departments as soon as you acquire the Sparks scheme.
What is more, they send members exclusively designed offers every fortnight from which they can choose from. As you go further earning more Sparks, you can avail as many as four of these remarkable offers at once.
As soon as you collect 3000 Sparks points, you get Priority Access that allows you to preview all the new collections and ranges of each season before the general public.
Upon collecting 7000 Sparks, you get the exclusive bounty of being able to shop at the M&S.com Sale 24 hours prior to everyone else.
Isn’t that amazing?
That is not all. When you get up to 14,000 Sparks, you get to attend exclusive events for free where you can get in only with invitations. These events include master classes, wine tastings, food tastings, and exclusive shopping extravaganzas.
If you want to take it up a notch, 17,000 Sparks enables you to enter into draws for amazing experiences like a trip to M&S vineyard in South Africa.
Here is where things get really interesting.
That’s not all and this is the best part. When you are getting so much, why wouldn’t you like some f that to fo for a good cause? Who doesn’t love charity? At the time of your registration, you can select your favorite charity program and M&S will donate a penny to that charity. It gives you an added emotional connection to your act of shopping.
Isn’t that just wonderful?
Who doesn’t like to keep tabs to keep things organized? I know I do.
To view your Sparks you can head on to the Marks and Spencer website or the free M&S App available on App Store or Play Store.
SPARKS VS M&S Points Scheme
Here is where things get a little haywire. Marks & Spencer have their own credit cards that earn you loyalty points. You get a down of £20 worth of points upon purchasing on this card for the first time with an added bonus of £5 if that purchase is at an M&S store. Unlike Sparks, these points have actual monitory value. One of these points is the equivalent of one penny. Moreover, you get on point for every £1 you spend at Marks & Spencers and one point on £5 spent anywhere else using that card. So, if you are someone who wants to collect points speedily, M&S credit cards are the right option for you.
However, using a credit card comes with its added disadvantage of added interest rates at the end of every month so be sure to empty your balances before that. Here is where Sparks proves to be a better offer. Making it to VIP tiers without having to pay through your nose has its own sense of achievement. Plus Sparks’ Shwop and charity initiative give it an added advantage of including sentimental value to an otherwise capitalistic system.
So, what do you think about this offer? Would you get it?