The sportswear market is one of the most profitable and lucrative niches in the entire world. Some of the biggest sports brands have successfully capitalized on the demand for sports apparel and equipment, turning them into internationally acknowledged top sports brands.
It is also incredibly competitive, and newer and more innovative designs are manufactured each day.
The demand for athletic apparel and equipment is growing at a fast pace, and these popular sports brands are eager to please.
This same competition makes these brands constantly strive for better, making them some of the biggest sports brands around.
The rise of online transactions and e-commerce, in particular, has done wonders for the visibility and demand for the sportswear market.
The market is increasingly being bombarded with more supply for an ever-growing demand by sports enthusiasts to own better, high-quality products by their favorite brands.
In fact, sports brands have clashed with fashion brands like Gucci and Prada in the race for sneakers and other athletic footwear!
Moreover, sports brands are also working on their recall value, intricate brand personalities (which consumers have been shown to distinguish between), and recognition. As you’ll see, a lot of them have absolutely no problem with that, since you’ll probably recognize them by their name alone in no time!
Thus today, we have a lot of healthy competition by various players in the sportswear market.
Some of the biggest sports brands are listed below!
Read on to find out about each in more detail!
Biggest Sports Brands in 2019
Revenue: 36.4 billion USD
Brand Value: 32.5 billion USD
Nike is valued at a whopping 32 billion USD! It is the biggest and the highest-ranked sports apparel and equipment brand, and hence is the top sports brand.
Nike is well known for its high-end products of excellent quality and has been endorsed by famous athletes and celebrities. In fact, Michael Jordan was the inspiration of an entire line of Nike footwear, and it changed the way the sportswear market and athletes interacted. The company also sponsors official kits to national football and cricket teams.
You’re probably no stranger to Nike’s logo, resembling a checkmark. It is the most recognizable sports logo ever because of Nike’s success as the most renowned sporting brand.
The company was officially named Nike in 1971, and that was the same year the checkmark symbol was adopted as well.
Moreover, the logo “just do it” has been a core element of Nike’s brand personality and plays a crucial role in brand recognition. It was adapted in 1988. Since then, the checkmark and the logo have been the face of the company.
Nike has achieved a global footprint like no famous sporting brand before. It has employed 70,000+ employees worldwide, with a strong focus on its branding and advertising (with 1.6 billion USD spent on adverting!)
Nike is the biggest sports brand out there right now. However, it is not impervious to competition and is not the sole player in the sportswear market!
Revenue: 4.8 billion USD
Brand Value: 5.5 billion USD
Adidas is another sports apparel and equipment giant. It is the second largest sports brand in the world and the largest in Europe.
Adolf Dassler originally established the brand in 1924 under the name of Dassler Brothers Shoe Factory. His brother, Rudolf later joined him. However, the two brothers had a falling out so severe that it disbanded the brand. Later on, Rudolf established the sports brand Puma while Dassler founded Adidas.
The two popular sports brands have been competitive rivals against each other in the sportswear market since then.
The company employs 50,000+ workers throughout the world. Adidas also has subsidiaries; Runtastic, TaylorMade, and Reebok.
It has also sponsored sporting events and athletes and has sponsored cricket players and teams as well as having a strong association with other sports like lacrosse, rugby, tennis, baseball, golf, etc.
Revenue: 5 billion USD
Brand Value: 4.4 billion USD
Under Armour is one of the biggest sports brands, and has built a reputation of being extremely durable and long-lasting. Recent trends have found that Under Armour’s footwear line is growing at a speed unparalleled by its apparel line.
One of the main features of Under Armour’s designs is that it is moisture absorbing, and is meant to keep athletes that use its products dry and light on their feet.
The company employs 13,000+ people worldwide. It has also released digital mobile apps for weight-loss and nutrition tracking; MyFitnessPal and MapMyFitness.
Revenue: 4.8 billion USD
Puma is one of the most famous sporting brands out there, particularly in Europe. It is a consistent provider of sports apparel and equipment for various sports like gymnastics, running, football, golf, etc. It is a favorite of sports enthusiasts and athletes alike.
Puma sells its products in 120+ countries of the world and employs 11,000+ workers all over the world.
The sports brand has had various celebrities and athletes endorse its products, such as Antoine Griezmann, Marco Verratti, Marco Reus, and Usain Bolt.
Revenue: 4.5 billion USD
New Balance has become one of the biggest sports brands out there as one of the top providers of sports apparel and equipment. It has a special line of products for sports enthusiasts interested in skateboarding.
The company offers a variety of endorsements and sponsorships for sports teams and events, such as several European football clubs. Prominent tennis players and professional athletes have also endorsed it.
It employs 5000+ people globally and is a major threat to some of the most renowned top sports brands out there.
Brand Value: 1.2 billion USD
Perhaps the most popular Reebok products are the shoes in its impeccable footwear line. Reebok provides more than just shoes, however, and it manufactures sports equipment too, such as cricket bats and other accessories.
The company is a subsidiary of the second biggest sports brand, Adidas, and it has been functioning as such since 2005.
Reebok has seen a wild amount of success and growth in the sportswear market. By 1981, the company had seen sales of over 1.5 million USD!
Revenue: 4.16 billion USD
Skechers is one of the top providers of impeccable footwear, bags, eyewear, and apparel.
It has used celebrity endorsements to the top of their potential and has become one of the top picks of sports enthusiasts across the world.
Skechers has its products available in 160+ countries and employs 11,000+ people throughout the world. It also has 2,500 functional outlets all over the globe.
The company also has a strong digital presence through its online merchandising, online shopping, and e-commerce activities.
Revenue: 3.61 billion USD
Asics provides footwear, sports apparel and equipment for men, women, and children, and it has managed to find a firm footing in the market.
While Asics is based in Japan, it found itself as a prominent player in the American market in the year 1977.
Not only does it have a loyal base of customers and a significant market share in the USA and UK, it is most popular in Asia. Asics also offers a strong customer service policy.
The company employs 7000+ people all over the world, and it is quickly cementing its place as one of the most popular sports brands.
The North Face
Revenue: 2.4 billion USD
The North Face is one of the top picks of outdoor sports enthusiasts, and the company is one of the leading providers of outdoor equipment like tents, coats, sleeping bags, backpacks, trekking shoes, jackets, clothing, footwear, and other accessories.
It has found its primary consumers in athletes interested in extreme sports like mountaineering, hiking, snowboarding, etc.
In the USA and the UK, The North Face has 50+ retail outlets and nearly 20 outlets respectively.
However, these retail outlets are not the only means of selling merchandise. The North Face also offers transactions through online portals, e-commerce, and multi-brand retail outlets.
Revenue: 2.04 billion USD
Converse is a famous sporting brand. Its products are loved by sports enthusiasts and casual shoppers alike with its top-notch sports equipment, as well as lifestyle apparel.
Nike bought Converse in 2003, yet Converse has set itself apart through its strong global presence and brand recognition. It’s most popular products, All Star sneakers AKA Chuck Taylor All Stars, are a fan favorite!
Moreover, the brand has found a firm footing in basketball NBA and skateboarding.
Converse sells its products in 160+ countries and is one of the best-selling sports apparel brands out there.
So there it is!
All of the above-mentioned sports brands have solidified their position in the market through decades of struggle and perseverance.
They have made tough business decisions and smart advertising choices, all of which have lead them to become some of the biggest sports brands in the world!
Which brand is your favorite?
Is there a top sports brand we forgot?
Let us know in the comments!