Here is a question for you. Who do you think from among the given options has the most use of Dynamic Search Ads?
- A website is positioning its ads strategically in the way which their audiences’ eyes move.
- An international clothing retailer that operates online with dynamically changing inventory every season.
- A local eatery with a menu that has new entrees every few months.
The correct answer to this is the online clothing retailer.
Here is why!
This global clothing retail brand operates online, which means they have a website that contains well-structured URLs and a lot of new content. This sort of site has the most use for Dynamic Search Ads.
Dynamic search ads prove to be very useful to gather customer that are searching for precisely the product or service your website is offering.
What are Dynamic Search Ads?
Those of you wondering about what exactly is Dynamic Search Ads, here is a quick explanation. It is a very convenient way of locating relevant potential customers who are surfing Google for precisely what you are selling.
It is the easiest way to find customers searching on Google for precisely what you offer. Dynamic Search Ads help target your ads and make up for the absence of keyword related campaigns. They work the best on websites that are developed on advanced technologies and have a vast content catalog.
In the absence of Dynamic Search Ads, very advanced AdWords accounts loaded with keywords can also risk losing related searches, sustain loss because of delays while having new ads made or lose touch with what is up on websites.
DSA work through web crawlers that target data relevant to the surfers’ search according to the content on the retailer’s website.
When Google spots searches that are compatible with Dynamic Search Ads, it forms a headline contains keywords that are common between search words entered in Google and the page it ends upon. A webpage URL is generated for the ad to end up on. The most relevant page on the retailer’s website is then linked with this URL.
DSAs have a comparatively more extensive headline than any other ad which makes them stand out in terms of visibility. Moreover, the marketer has more control in terms of display and description of ad URLs.
Who Should use Dynamic Search Ads?
DSA usually works well for content-rich websites. Here are some types of sites that can benefit from Dynamic Search Ads
- A website featuring a variety of products or services
- A brand that has a dynamic inventory that is changing every season
- An expanding business.
5 Reasons Why Retailers Should Use Dynamic Search Ads:
1. Improves Efficiency
Dynamic Search Ads pull relevant data from Google’s organic search index. It trims down the amount of time retail marketers have to spend building out keywords, bids, and ad text for each product on the site.
2. Automatic Ad Updates
When a retailer makes changes to its page, Google will automatically crawl the website to make sure they are harvesting the most recent, updated version of the website.
3. Dynamically Generated Headlines
According to Google, when a customer’s search is relevant to a product or service, they will dynamically generate an ad with a headline that includes words from that customer’s search phrase and the landing page in the ad.
Dynamic Search Ads also include a generated headline that is slightly longer than standard text ads, giving the ad increased visibility & relevance for shoppers.
4. Campaign Control
With Dynamic Search Ads, retailers have the option to based their ads on their entire website or hone in on specific categories or pages. They can also prevent ads from showing for products that are temporarily out-of-stock.
5. Traffic Increase
One of the essential benefits of Dynamic Search Ads is a traffic increase. “]This potential increase in traffic can lead to an increase in sales. The more retailers invest in optimizing their campaign, the more customers they can reach.
Dynamic Search Ads are an excellent course of action for campaigns. Here are a few reasons.
- They make up for the shortcomings in the keyword campaigns.
- Progressive increase in traffic results in a higher Return on Investment (ROI)
- Streamlines and facilitates the campaign creation process that helps the retailers answer to queries by targeting ads.
Advantages of Dynamic Search Ads:
- Saves energy and time spent in the lengthy and cumbersome keyword research.
- You don’t have to worry about finding the most suitable landing page for the ad
- You don’t have to worry about ad copy as DSA provides automatic generation of relevant headlines that are compatible with the web surfers search.
- Dynamic Search ads strategy works in strengthening your keyword research strategy and helps achieve your goals faster.
- Any newly added pages in your website will also be automatically targeted by Google, thus improving the coverage. Saves you the hassle of immediately having to create new ad groups.
- It saves financial capital as it is observed that Cost per Click on Dynamic Search is considerably lower than keyword targeting.
Disadvantages of Dynamic Search Ads:
- If the website is not well-structured, Dynamic Search Ads can prove to be counter-productive. This strategy works well only if your website is well-structured and accurately indexed.
- It is imperative for the websites to have a strong SEO structure and organic presence for Dynamic Search Ad strategy to work. It enables Google to link webpages with the search words.
- Just because you already have exact matching keywords that convert in limits of your Target Return on Investment doesn’t mean you don’t need DSA. You would even prefer to eliminate these keywords and optimize bids, campaign settings, and preferable webpages for these ads to land.
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